diff --git a/react/features/analytics/AnalyticsEvents.js b/react/features/analytics/AnalyticsEvents.js
index 049bffe83f..f0bfc96bfa 100644
--- a/react/features/analytics/AnalyticsEvents.js
+++ b/react/features/analytics/AnalyticsEvents.js
@@ -129,16 +129,21 @@ export function createFeedbackOpenEvent() {
 }
 
 /**
- * Creates an event which indicates that the invite dialog was closed. This is
- * not a TYPE_UI event, since it is not necessarily the result of a user
- * interaction.
+ * Creates an event for an action regarding the AddPeopleDialog (invites).
  *
+ * @param {string} action - The action that the event represents.
+ * @param {string} actionSubject - The subject that was acted upon.
+ * @param {boolean} attributes - Additional attributes to attach to the event.
  * @returns {Object} The event in a format suitable for sending via
  * sendAnalytics.
  */
-export function createInviteDialogClosedEvent() {
+export function createInviteDialogEvent(
+        action, actionSubject, attributes = {}) {
     return {
-        action: 'invite.dialog.closed'
+        action,
+        actionSubject,
+        attributes,
+        source: 'inviteDialog'
     };
 }
 
diff --git a/react/features/invite/components/AddPeopleDialog.web.js b/react/features/invite/components/AddPeopleDialog.web.js
index 5541066735..29a86dcdb0 100644
--- a/react/features/invite/components/AddPeopleDialog.web.js
+++ b/react/features/invite/components/AddPeopleDialog.web.js
@@ -6,6 +6,7 @@ import PropTypes from 'prop-types';
 import React, { Component } from 'react';
 import { connect } from 'react-redux';
 
+import { createInviteDialogEvent, sendAnalytics } from '../../analytics';
 import { getInviteURL } from '../../base/connection';
 import { Dialog, hideDialog } from '../../base/dialog';
 import { translate } from '../../base/i18n';
@@ -143,6 +144,17 @@ class AddPeopleDialog extends Component<*, *> {
         };
     }
 
+    /**
+     * Sends an analytics event to record the dialog has been shown.
+     *
+     * @inheritdoc
+     * @returns {void}
+     */
+    componentDidMount() {
+        sendAnalytics(createInviteDialogEvent(
+            'invite.dialog.opened', 'dialog'));
+    }
+
     /**
      * React Component method that executes once component is updated.
      *
@@ -162,6 +174,17 @@ class AddPeopleDialog extends Component<*, *> {
         }
     }
 
+    /**
+     * Sends an analytics event to record the dialog has been closed.
+     *
+     * @inheritdoc
+     * @returns {void}
+     */
+    componentWillUnmount() {
+        sendAnalytics(createInviteDialogEvent(
+            'invite.dialog.closed', 'dialog'));
+    }
+
     /**
      * Renders the content of this component.
      *
@@ -231,6 +254,32 @@ class AddPeopleDialog extends Component<*, *> {
         return text.replace(/\D/g, '');
     }
 
+    /**
+     * Helper for determining how many of each type of user is being invited.
+     * Used for logging and sending analytics related to invites.
+     *
+     * @param {Array} inviteItems - An array with the invite items, as created
+     * in {@link _parseQueryResults}.
+     * @private
+     * @returns {Object} An object with keys as user types and values as the
+     * number of invites for that type.
+     */
+    _getInviteTypeCounts(inviteItems = []) {
+        const inviteTypeCounts = {};
+
+        inviteItems.forEach(i => {
+            const type = i.item.type;
+
+            if (!inviteTypeCounts[type]) {
+                inviteTypeCounts[type] = 0;
+            }
+
+            inviteTypeCounts[type]++;
+        });
+
+        return inviteTypeCounts;
+    }
+
     _isAddDisabled: () => boolean;
 
     /**
@@ -313,6 +362,15 @@ class AddPeopleDialog extends Component<*, *> {
      * @returns {void}
      */
     _onSubmit() {
+        const inviteTypeCounts
+            = this._getInviteTypeCounts(this.state.inviteItems);
+
+        sendAnalytics(createInviteDialogEvent(
+            'clicked', 'inviteButton', {
+                ...inviteTypeCounts,
+                inviteAllowed: this._isAddDisabled()
+            }));
+
         if (this._isAddDisabled()) {
             return;
         }
@@ -393,7 +451,16 @@ class AddPeopleDialog extends Component<*, *> {
                 // If any invites are left that means something failed to send
                 // so treat it as an error.
                 if (invitesLeftToSend.length) {
-                    logger.error(`${invitesLeftToSend.length} invites failed`);
+                    const erroredInviteTypeCounts
+                        = this._getInviteTypeCounts(invitesLeftToSend);
+
+                    logger.error(`${invitesLeftToSend.length} invites failed`,
+                        erroredInviteTypeCounts);
+
+                    sendAnalytics(createInviteDialogEvent(
+                        'error', 'invite', {
+                            ...erroredInviteTypeCounts
+                        }));
 
                     this.setState({
                         addToCallInProgress: false,